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Revenues Revenue estimations are often too optimistic which leaves the practitioner in a cash flow crunch and sends them back to the bank for more money. This causes a lot of stress for the practitioner and apprehension on the part of the bank. These revenue estimation errors occur because the profession is more competitive today and the assumptions utilized to obtain the revenue data are not well researched or up to date. The following information is vital to develop accurate revenue data. What should be included in a business plan?
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