Dr. Morrow’s Workshop / Lecture
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Lecture Outline:
CHIROPRACTIC IN CANADA:
- Current chiropractic environment.
- Current economic & political environment.
- Future chiropractic environment.
- Demographics / statistics.
CHIROPRACTIC BY PROVINCE:
- Demographics/statistics.
- Utilization rates.
- Cost of living.
- Disposable income.
- Revenue options.
- Payment systems & insurance options.
- Scope of Practice.
- Marketing guidelines.
ACCOUNTING & FINANCE:
- Definitions & terms.
- Financial statement analysis.
- Financing options.
MARKETING:
- Definitions.
- Methods.
- Examples.
- Market research/analysis.
- Marketing strategy.
BUSINESS STRUCTURE:
- Sole proprietorship.
- Partnership.
- Corporations.
TAXATION:
- Personal rates.
- Corporate rates.
CAREER OPPORTUNITIES:
- Eleven options to select from.
- Definitions.
- Pros.
- Cons.
- Important questions.
- Agreement advice.
- Associate agreement example.
PRACTICE EVALUATIONS:
- Important considerations.
- Evaluation methods.
- Examples
COMPLETE PRACTICE START UP (Start to Finish):
- Work through an example business plan. (Canadian bankers association format).
- Province selection.
- City/town selection.
- Specific site selection.
- General information.
- Lease negotiation and advice.
- Key $$ saving advice.
- Important accurate assumptions.
- Marketing analysis & proposal.
- Operational data.
- Financial statement development & proposal.
- Accurate clinic start-up costs.
- Development of personal budget.
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